SISA NTSHONA
CEO – South African Tourism

Sisa Ntshona has been at the helm of South African Tourism from October 2016. Since joining the organisation, he has been instrumental in driving the organisation’s overarching 5-in-5 strategy which aims to have 14 million tourists visiting South Africa annually by 2021.

Sisa has also recently overseen South African Tourism’s organisational restructure in line with global best practice.

With over 20 years’ experience he has held several strategic leadership positions across different jurisdictions in Africa & Middle East in blue chip corporations and multinationals. Having initially joined Barclays Africa as an Investment Banker, he later moved to become the Head of its SME Banking Division, a role he held until joining SA Tourism.

Sisa also has worked in the aviation industry for South African Airways, Financial Services Money Transfer, Western Union and Manufacturing, Parmalat Food Industries.

An accountant by training, he holds a string of commerce qualifications including a Master of Business Administration (MBA) from GIBS and an International Executive Programme (IEP) from INSEAD Business School in France. He has also served on a number of boards including as non-Exec Board Member for the Enterprise Development Council of South Africa and Livity Africa, a youth development NPO.

In December 2018, Sisa was appointed onto the advisory board of the United Nations World Tourism Organisation’s (UNWTO) QUEST program which focuses on leadership and governance within Destination Management Organisations (DMO).
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